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How to Effectively Measure Battlecard Engagement

Now that your Battlecards are in place, measure and analyze usage

Written by Kim Megaw
Updated over 4 years ago

Leverage Kompyte analytics to track the stats that truly matter when it comes to engagement and to help gauge the adoption of your Battlecards.

Analyze the results and determine your organization’s benchmarks in order to create an action plan. Refer back to your benchmarks to track improvements in engagement. Our most successful partners compare Battlecard analytics with internal Win/Loss rates to directly tie the success of sales enablement to changes in revenue.

Getting Started

Navigate to Battlecards in your Kompyte account.

Here you can see a snapshot of the Total Views, Unique Visitors, and Suggestions.

  • Total Views tracks all visits across your various Battlecards through whichever form of distribution your reps are using (the Kompyte sales portal, Kompyte extension, CRM, or CMS solution using an embed code).

  • Unique Views gives you the number of individuals accessing your Battlecards.

  • Suggestions give you a quick look at the latest volume of Battlecard feedback and intel contributed from the field.

Drill into the Battlecard Analytics link in the top right corner for additional metrics.

  • Most Active Users shows the number of views and last access date for your most active sales consumers.

  • Most Checked Competitors provides visibility as to which competitors you are positioned against most often in competitive deals.

  • Most Checked Battlecards identifies which Battlecard templates are being most utilized.

Analytics default to the last 30 days. On the top right corner, edit the date range or Export to CSV to further manipulate the data.

Click on the View All link of any metric for more detailed information.

The View All screen includes a line graph view and additional options to sort metrics by day, week, month, or a specific date range.

For analytics on a specific Battlecard template, click on the Stats tab within an individual Battlecard.

From the Stats tab, view the most checked competitor and total views by user for this specific Battlecard template.

Reports

Battlecard analytics are also available in the Report Template Gallery for easy sharing and scheduling as well as under Tools.

  • Battlecard Analytics in the Report Template Gallery

  • Battlecard Analytics under Tools

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