Kompyte empowers you with the ability to monitor everything that matters in your market in real-time:
AI Website Monitoring - URL change monitoring and classification into web zones
Competitor Websites, Forums, Government sites (must be URL based, and not locked behind a login)
Before & After Change visualization
Changes automatically classified into 1 of 30+ web zones (i.e. press releases, pricing, product, hero)
Change type specified (i.e. content added, removed)
AB test Identification and Monitoring
AI Noise Reduction
Kompyte Timemachine for each URL
Kompyte AI Smart Traits, powered by
AI Website Mapping Smart Traits - URL content mapping. Smart traits include Leadership, Solutions, Resources, Descriptions, etc.
Financial Smart Traits - Google Finance, Crunchbase (Exits, Acquisitions, Investments, Financial Info)
Company Firmographics Smart Traits - LinkedIn (employees, overview, industry, etc.)
Pricing Smart Traits - G2
Product Smart Traits - G2
Market Listening
Google Listening - Boolean keyword news monitoring
Press site monitoring - PRNewswire, Financial Times, press pages on company websites, custom industry sources, etc.
Hiring Trends & Job posts
Indeed, LinkedIn
Content Monitoring:
Website
RSS Feed (Blog)
LinkedIn Company Posts
YouTube
Content Performance (engagement, engagement rate, impact, comments, likes, shares)
LinkedIn
Blog
Youtube
Scores & Review Analysis
Company Scores - Glassdoor, Indeed
Customer Scores - G2, Capterra, TrustRadius, Gartner Peer Insights
Highest & lowest-rated features - G2
Mobile App Scores - App store, Google Play
Mobile App Monitoring
Google Play & App Store
Search Marketing Sources
SERP Keyword Monitoring
SEO Analytics
SEO Landing page Monitoring
Ad word Campaign Analytics
PPC landing page monitoring
Ad Score (Ad copy performance & monitoring)
Internal + Integration Sources (Internal insight validation process required)
User input - Google Drive + OneDrive import, Add pdfs, spreadsheets, videos, presentations, etc. directing into your Kompyte repository
Win-loss analysis
Battlecard Feedback Loops (CRM, CMS, Custom Embed, Internet Extension) >
Internet Extension - Feedback loop for the entire organization, not just sales. Can add screenshots, pdfs, content, etc. and assign to a company, company trait, or to the market
Email - send emails from your inbox into Kompyte
Bi-directional Slack Integration - share insights from Slack into Kompyte
Embed functionality - embed living dashboards into Kompyte (Gong, Highspot, Sharepoint, etc.)
Analytics & Analysis
Win-Loss Analysis
Competitive Intelligence Program Analytics
Battlecard Engagement
Battlecard Impact (Win-loss + Battlecard Engagement)
User Engagement
Team Leader boards
Team search analytics and Insights
Customer Ah-Ha Metrics (Internal Kompyte CSM metrics)
Competitor Behavior Analytics
Market Trend Analytics
Webpage Tracking
Set competitor URLs to track to automate hours of manual website research. Once tracked, you’ll receive updates in your Collect Feed any time they make a change:
For every webpage change, you’ll receive a before and after visualization and have the ability to compare different change dates. If publicly available on their website, a wide variety of intel can be gained with webpage tracking, including:
Product and feature updates
New services or business verticals
Pricing changes
Messaging and claims
Positioning and targeting intel
Promotions and campaigns
Thought leadership and events
The standard frequency of webpage tracking is once daily. To change the tracking frequency in your account, please contact your Kompyte Success Manager.
If you’d like to receive automated alerts or configure an action workflow for any updates in your Collect feed, see the automation section within your platform.
Social Network tracking
Track all content posted by your competitors across the top social networks - LinkedIn, and YouTube.
As with all updates, new social posts will appear as an insight in your Collect Feed:
RSS feed tracking:
Receive an update any time your competitors post on an RSS feed. RSS feeds typically feature Blog thought leadership content, dedicated press/news feeds or developer feeds.
Mention tracking/ Listening:
Set competitor and keyword-based listening alerts across Google News. Listening allows you to pinpoint important conversations about your competitors and key topics across news outlets, partner sites, and social media. Manage your Listening Alerts here.
Review tracking:
Receive an update anytime a review is posted about your competitor or their products. Sort reviews by rating to get insider information from clients of your competitors as well as their staff:
Company reviews: Glassdoor, Indeed
Product reviews: G2, Capterra, TrustRadius and Gartner Peer Insights
App reviews: Google Play, App Store
Mobile App Reviews: Google Play, App Store
Job post tracking:
Track the growth of your competitors’ teams by monitoring their most recent job postings on LinkedIn and Indeed:
Press Release tracking:
Get an update every time PRNewswire posts a press release about your competitors or they are mentioned by Financial Times or Business Insider.
Other types of press release tracking:
If your competitors have a dedicated Press or News RSS, see RSS feed tracking above
If your competitors have a dedicated Press or News webpage feed (and no RSS), see Webpage tracking above
If your competitors are mentioned by Financial Times or Business Insider
App store tracking
Stay up to date on new app versions and releases with Google Play and Apple App Store tracking:
Crunchbase tracking
Track competitor funding, investments, and other news:
