Here are a few options to consider.
1) Creating keyword-based automation workflows is an efficient way to collect, segment, and curate insights around keyword-related topics and products. Kompyte’s powerful workflow engine will search for mentions of the keywords across data sources (websites, social media posts, job posts, reviews, articles, and more).
Below is an example workflow you could use:
Pro tip: Create a saved filter in your Collect feed for keyword tags.
2) Set up keyword-based listening alerts:
In addition to brand mentions, configuring keyword listening alerts for mentions detected by Google news can reveal trends and news related to specific products or services, as well as insights into what competitors are doing in the market.
Use boolean keywords to refine and detect only the most relevant of online mentions by requiring a combination of other keywords that should be included or excluded to focus your search.
3) Using keywords to discover new opportunities can be a powerful way to improve your SEO efforts, Google Ad quality and click-through rates.
Kompyte will deliver keyword ranking, and detect organic and paid landing pages along with paid Google Ads for the keywords plugged in under the Tools -> Keyword Research section.
Be sure to include a variety of keywords including branded keywords and your target SEO and PPC keywords.
Here are some potential strategies to consider:
Identify keywords with a high probability of conversion by using Kompyte’s various sorts and filters.
Want to improve your organic ranking for a particular keyword or your ad CTR? Study the organic landing page for competitors who rank higher for that keyword and/or study the paid landing page and ad copy of an ad with a high ad score. Identify patterns and incorporate them into your A/B tests.
Review the ad copy, and study the landing page messaging, imagery and call to action. Click on History to view the history of the ad copy and how it has evolved over time.
Kompyte's Competitor Research feature will also detect emerging competitors ranking organically and running paid Google Ads for the keywords plugged in under Keyword Research.