Social Media Terms and Definitions:
Community: Number of followers a company has on their social platforms.
Activity: Number of posts on these platforms.
Engagement: Number of likes, comments, and shares.
You can find more information on social media tracking in the Social Performance Benchmark Article and more on how the Engagement Score is calculated here.
Search Marketing Terms and Definitions:
To access the search marketing features, navigate to the Keyword Research tool and note Kompyte uses Google analytics for SEO metrics.
SEO Terms:
CPC: The cost per click
Search Volume: How often a particular keyword or set of keywords is searched on Google.
Competition: Competitive metrics use data from your campaigns and measure them against your competitors. They help you gain insight into your competitive edge, see how businesses perform for the same keywords, and change your approach based on this. Kompyte displays it as a decimal though with 0 to .33 as being Low, .34 to .66 as being Medium, and .67 to 1 as being high. Here's an article with more information on this metric.
SERPs: Search engine ranking position. This is the page that gives search engine users the best results for their queries. The lower the SERP number, the earlier it appears on Google, with 1 being the best rank. Here's an article explaining more.
Tracking organic and paid landing pages: When you choose to track an ad landing page the URL will automatically be added to website tracking so we can see changes on this webpage.
You can find this landing page now by navigating to Settings>click into the company >search for the URL
