Depending on your subscription, the Kompyte Competitive Intelligence Engine may include the following -

Below we break down different tracking sources and analyses.

When you configure website tracking during onboarding, Kompyte monitors specific URLs for changes and new content, removing the need for manual research.

For each website change detected, Kompyte AI classifies the insight and provides a summary of the new content along with any modified or removed information.

You can configure Automated Workflows to highlight the insights that matter most to you and prioritize important updates. In this example, pricing is highlighted as a priority insight.

Leverage the Kompyte GPT auto summarizer feature to help you quickly understand the change and click Insert.

To explore a website change, select Show Details in the top right corner to view a before and after snapshot -

Select Display Options in the top right to zoom into the new version to see exactly what has changed.

Change the dates to view a Time Machine of this specific landing page, and compare two specific dates.

The time machine tool is also accessible from the settings section. You can access this by hovering over your company logo and opening the settings section on your account.

​
Click on Companies

​
Click into a specific company and click on the time machine on the right side of the screen, (this can be repeated for all urls that are tracked).

Listening helps you identify important conversations about competitors and key topics across secondary sources, such as news sites, not just their websites. Use advanced Boolean keyword tracking to refine your research and analyze competitor or topic mentions to better understand reach and relevance.

Track and analyze product, company, and mobile app reviews across all star ratings. Reviews provide valuable feedback from customers, employees, and product users. These insights often reveal growth opportunities and competitive intelligence that may not be publicly available elsewhere.

Track competitor team growth by monitoring their latest job postings on platforms like Glassdoor and LinkedIn. Many users set alerts for key terms in job descriptions, such as “agentic AI” to stay informed about product development, innovation, and broader market direction.

Stay up to date on your competitor's mobile app products by tracking Google Play and Apple App Store. Provide this intel to your product and mobile app team to help them drive their own roadmap.

Track and analyze all content posted by your competitors across the top social networks - LinkedIn, YouTube, RSS/blog posts. Analyze their activity, engagement, and overall performance using automated reporting technology. This intel is essential for editorial calendar planning, understanding key topics in the market, and improving your won engagement rates.

Gain insight into your competitors’ SEO and Google Ads strategies, including keyword rankings and opportunities, SEO and PPC landing page tracking, ad copy analysis, A/B testing, and more. Set alerts for newly detected Google Ads campaigns. Search marketing teams use this intelligence to strengthen lead generation efforts and improve conversion rates across campaigns, content and landing pages.

Receive alerts when competitors are mentioned on outlets like PR Newswire, Financial Times, or Business Insider.

Gather insights around investments, funding information, and other news.