The Engagement Score is a metric we use to show you which competitors' activity is reaching their audience most effectively.
For blog and social media tracking, Kompyte detects the engagement for each article/post. Engagement is the number of times an article/post has been engaged with - commented on, shared, liked, retweeted, etc.
We then take the total number of engagements and split them across the number of posts and audience size and convert this value into a per million to get our Engagement Score - the higher, the better.
Engagement Score Formula: 1M * engagement / (activity * followers)
