1. Welcome and Objectives
Align on the goal of the session
Reinforce how Battlecards support competitive selling and faster deal execution
2. High-Level Overview of Kompyte
What Kompyte Does
Kompyte is a competitive intelligence platform that automates tracking of competitors’ digital activity. It centralizes competitor insights in one place so teams can move from raw data to clear, actionable insights.
Why It Matters for Sales
Enables sellers to compete confidently in crowded markets
Delivers focused competitive insights when timing matters
Provides configurable Battlecards that highlight differentiation and value
Creates a feedback loop so field teams can contribute real-time insights
3. How to Access Battlecards
Walk through the different access points available to users:
Within the Kompyte platform
Chrome Extension for in-the-moment competitive context
CRM integration if enabled
Show how Battlecards appear inside the CRM
Demonstrate how sales users can submit feedback directly from Salesforce or other integrated systems
4. Omnisearch Overview
Demonstrate how to:
Search for a competitor name or key term
View related Battlecards, reports and traits associated with the search
Quickly locate the right competitive asset without manual digging
5. Battlecard Structure and Customization
Navigate to the Battlecards section and:
Review available Battlecard templates
Explain the core elements included in each template
Reinforce that traits are fully customizable
Encourage feedback on missing sections or additional fields that would better support real-world selling scenarios
6. Using Battlecards in the Field
Demonstrate:
How Battlecards appear in the Chrome Extension
How sellers can access them in real time during competitive conversations
How feedback can be submitted using:
The “+” suggest button
7. Tracking Engagement and Impact
Review how to measure Battlecard effectiveness:
Battlecard analytics view for usage tracking
Integration with win/loss tracking where applicable
How usage insights can inform optimization and content updates
8. Q&A and Next Steps
Address questions
Confirm adoption plan
Align on feedback collection and optimization cadence
This agenda keeps the session structured, actionable and focused on helping sales teams use Battlecards with confidence.